Evaluation - Activity 5

This our annoted version of our video explaining how we attemted to illistrate our charchters lifestyles and address our target audience audience!

Evaluatioin - Activity 4

Who would be the audience for your media product?

I believe the typical audience member for our media product would be anyone in between the age of 15-24 who likes getting involved with deep story lines which relate to an urban reality of a the diversity between lifestyles of teenagers.



This is Jack and Louis, Louis is 17, Jack a little younger at 16. They both share many of the same interests including graffiti style art, bmxing and gaming consoles. They are most likely to shop at outlets such as 'topman' and' 'JD Sports'. Or occasionally at more unique outlet stores such as 'size' or 'Mash Clothing' whom support the youth of today keeping up with what's new and fresh on the street. They are most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks, which are exactly what they live for. Their favourite sort of TV programmes include music channels such as MTV and TMF however also likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'. From this i am able to gain a tourough understanding of their likes and dislikes. Therefore then able to using this to my advantage to help our film stand out to them both. As they share a keen interest in music alongside many aother tenagers of the same age we could involve their social groups genre of music within the film, as did 'Adulthood' using cool and up to date urban music, to help relate elements of the films to thier lifestyles themselves. Using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.

Evaluation Activity 3

Here is our directors commentary telling you why we believe Pathe to be an ideal institution to distribute our film! Hope you agree :)

Evaluation - Activity 2

How does your media product represent paticular social groups?



Above is a screengrab of Jack's friend (deprived), as we have only three main characters who all play a major part in the opening i decided to pick Jack's friend, to help illustrate and represent the deprivation of certain characters and their social groups within urban, drama films, for an example i have screen grabbed an image of actor Adam Deacon playing Jay in Adulthood.



Both characters represent the lower class citizen - stereotypically known for involving theft, violence and drug abuse into their day to day lifestyles, helping them to get by and cope with the struggle and strife they go through.
Both Jay and Jack's friend have a similar dress code of jeans and hoody a typical teenage 'yobby' look about them, with a lack of self respect likewise representing themselves as 'whatever guy'. The style in which they are dressed is easily recognised by the audience helping them apply specific information into how they should generalise the character. Also easily recognisable is body language, most audience members will pick up on body language sub-consiously being able to identify or judge characters accordingly. In this case - Jay has a slouched body posture, with arms swung wide, as though to appear bigger than normal, head held high with a facial expression, appearing cocky and confident to over-compensate for his size. Whereas Jack's friend has a similar attitude with broadened shoulders to over-compensate for his size, with his hood up covering him from being identified and related to a crime scene.

Evaluation Activiy 1

These are ten screen grabs from our completed two minute opening sequence. I have chosen to evaluate and write about how they are typical or not of opening sequences of the same genre.

Frame 1 - Font and Style: BBW is the name of our production team. I believe this screen shot identifies the title font and styling in which we decided to use to help illustrate the style film, incorporating a bold basic font, commonly used in drama films. Then the added glowing shaded effect around the words we felt emphasised the unaccompanied production company, highlighted with the black background to be clear. We went for a simple but effective use of title styling to stand out to the audience.

Frame 2 -

Frame 3 - Setting/Location: Our screenshot is of 'Williams house' to help illustrate the wealth of his lifestyle this long shot of the house establishes the parallel editing of two very different, diverse lifestyles allowing the audience to identify with the setting. Establishing shots are very popular when setting scenes and locations especially in drama genres helping the audience to identify with the story.

Frame 4- How characters are introduced: I have chosen the screen grab of Jack in the shop, putting a chocolate in his pocket; I believe this best identifies his introduction into a deprived lifestyle, illustrating theft as a way to get by. Immediately identifying one lifestyle, therefore soon to come will be an introduction of a different lifestyle, able to help the audience contrast and compare the differences applying positives and negatives and the obstacles in which the long lost brothers have to deal with, crossing the paths of one and other, dealing with life in their different ways. An introduction of parallel editing is often used in urban, drama films to clearly identify the differences between up to several characters.

Frame 5 - Camera Work and Editing: This shot is of William dipping his shoulder as to enter the room; the editing of this was carefully done, to enhance the 'match on action' as William's shoulder dips into the room immediately as it is picked up. When doing this we had to mark out how big the steps taken were going to be and which foot and shoulder (left or right) would enter first. By constructing a smooth match on action, by this adds to the professional finish of the film. In this shot we used the tripod to enhance the stability as well as using hand shots held due to the awkward positioning. The mise en scene I think speaks for itself with the majestic and luxurious interior design, representing Williams surrounding ands privileged upbringing effectively.

Frame 6 -

Frame 7- Genre and how the opening suggests it: The screenshot which I chose best identifies a contrast in lifestyles as this is the second two-shot of both characters. I believe this helps illustrate an urban, drama style film, relating to reality and the ups and downs of life it self. Mise en scene also helps suggest the genre by using costume i.e. The wealthy boy dressed in smart/casual clothing, Deprived boy - Scruffy hooded jumper and jeans. Both with very different body language, a polite, well postured walk from the wealthy boy, suggesting his wealth and upper class lifestyle, whereas the body language given off from the deprived brother is almost opposite; bad postured walk, head down, hood up, rough expression. By incorporating a prop (the ipod) this helps to give the audience an even clearer understanding of who's who. As an ipod is not a necessity but a luxury only the wealthy character would have one, suggesting a life of luxury.

Frame 8 - Story and how the opening sets it up: This screen grab in which I chose; I believe represents the story and how the opening sets up best contrasting two types of characters, one deprived and one wealthy, unfortunately there is no scene in the opening two minutes in which both brothers meet, although I think this is the shot that best illustrates the story - The deprived boy steals the wealthy boys ipod this outlines the main story, of the contrasts of lives, almost as though the deprived boy steals off the rich boy to stay alive, by buying food and drink, at which point the wealthy boy doesn't realise how he is supporting his long lost brothers' life starting to link the brothers in the opening two minutes. Now leading on with the rest of the film, to show both brothers growing up in completely diverse lifestyles and how they come across each others paths positively and negatively.

Frame 9- Special Effects: The screen grab I chose which I believe best shows our effects is after the wealthy boy (William) gets mugged for his ipod, left against a fence shook up and bloody, the blood we used was fake fortunately as I didn't fancy getting beaten up, whilst playing the character. As a low budget film, very little 'special effects' were used; consequently I found it hard to find a suitable screen grab. The effect of blood is commonly used in films, to illustrate empathy or shock to the audience, suitably as the average audience member may be drawn into the attachment of characters and fight scenes suggesting social hierarchy of the characters commonly used in urban, drama films.

Frame 10 - The title of the film: Our title of the film is set on a black screen, like the majority of urban films I have evaluated, I believe starting on a black screen allows the audience to be drawn in and want to see how the film starts without giving it away to early, I believe this technique builds tension towards the actual film and allows the audience to focus on the title of the film, in our case helping them to understand the storyline, without giving away anything interesting persuading them to keep on watching. The red styling of the '2' gives the sense of blood, fright and danger between both brothers.

To conclude I believe our opening two minutes, media product, I believe we have used many tools and techniques to help support and clearly suggest the urban, drama genre.

Completed 2 Minute Opening Sequence

Brother 2 Another This is our opening two minutes of a film, we have to do as part of our coursework for AS Media Studies. Our opening two minutes shows two brothers who are completely un-aware of their relation, as they were separated when young, currently living very diverse lifestyles. Filmed, Edited, Directed and Produced by Max Whicher, Dave Bouchard and Tom Boswell

(Fri 19 Mar 2010 09:35:20 Views: 91 Rating: Comments: 2 Text Comments amylewissimon1 - Very good, I like the story and how you have shown the contrast between the two characters :) mattyd101 - UserDecent boys... I like it!

Research and Planning - Final Script

Jack's friend: Jack wake up, look what i got!
Jack: Where dya get this?
Jack's friend: Yeah i nicked it from posh kid init.
Jack: C'mon let's go now and sell it.
Jack's friend: Standard

We understand this is short and sweet, however it was short and sweet as we believed 'less was more if you like' keeping the dialogue to a minimum a meant we could were more able to keep a reasonably fast tempo beginning, in aim of getting the viewer more engrossed into what is going on