I believe the typical audience member for our media product would be anyone in between the age of 15-24 who likes getting involved with deep story lines which relate to an urban reality of a the diversity between lifestyles of teenagers.
This is Jack and Louis, Louis is 17, Jack a little younger at 16. They both share many of the same interests including graffiti style art, bmxing and gaming consoles. They are most likely to shop at outlets such as 'topman' and' 'JD Sports'. Or occasionally at more unique outlet stores such as 'size' or 'Mash Clothing' whom support the youth of today keeping up with what's new and fresh on the street. They are most likely to be found listening to the new form of drum and bass - dubstep, distinguished by it's two-step rhythm, fast beats and kicks, which are exactly what they live for. Their favourite sort of TV programmes include music channels such as MTV and TMF however also likely to watch relating teenage series such as 'The Inbetweeners' and 'Skins'. From this i am able to gain a tourough understanding of their likes and dislikes. Therefore then able to using this to my advantage to help our film stand out to them both. As they share a keen interest in music alongside many aother tenagers of the same age we could involve their social groups genre of music within the film, as did 'Adulthood' using cool and up to date urban music, to help relate elements of the films to thier lifestyles themselves. Using Pathe institution when distributing their film they; used music as it has a huge influence on the target urban 16-24 year old audience. Their strategy was then to leverage this passion for music and tap in to the viral nature of social media to build credibility for the film, and generate early hype among a new 16-24 audience.The film had to feel niche, real and about them so the challenge was to talk to them on their level by infiltrating their worlds to give the film credibility.
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